Signage is a versatile business solution that can help you create brand recognition and a competitive advantage. In fact, Ketchum Global Research and Analytics recently reported that over 75 per cent of consumers say that they entered a store based on compelling signage alone.

  • Enhancing your brand’s perception: According to DezignTechnic, a leading signage and wayfinding company, a sign represents a brand’s most visible form of communication. People make assumptions about a business and its products according to the quality and attractiveness of its signs, and a well-designed sign increases your opportunities for new customers and repeat business. 
  • Enhancing your brand’s perception: According to DezignTechnic, a leading signage and wayfinding company, a sign represents a brand’s most visible form of communication. People make assumptions about a business and its products according to the quality and attractiveness of its signs, and a well-designed sign increases your opportunities for new customers and repeat business. 
  • Providing a competitive advantage: A well-placed, creative sign can attract and draw customers to you, and is sometimes the differentiating factor between them choosing your business or your competitors. 
  • Building brand awareness: To create brand recognition, ensure your signage is consistent with your brand’s strategic corporate identity (things like colors and fonts). When customers see your messaging on a sign, and instantly understand the values it represents, it indicates a strongly communicated brand promise. 
  • Increasing sales opportunities: According to the U.S. Small Business Administration, between 20 to 45 per cent of business sales come from impulse buys. Well-placed, attractive signage and displays at points of purchase can help you generate more interest and sales among your existing client base. 

If you need new or improved signage, we can work with you to create the perfect solution. Contact your Shippam representative to learn more. 

CHECK OUT SOME OF OUR SIGNAGE MERCHANDISE