A 2019 study by ASI (Advertising Specialty Institute) indicates an overwhelming majority of people keep promotional products based on quality and utility. These tend to be products that people use on a daily basis to help them at work, school, in the field, on the go, or at home.
In terms of products that stick around the longest: outerwear, umbrellas and T-shirts lead the pack.
The infographic shows how many impressions (views) certain products can get in their lifespan. It's a helpful guide when choose your promotional product.