Do you own a branded T-shirt? Considering that even your favorite band is a brand, the answer is more than likely “yes.”
According to the Advertising Specialty Institute’s 2016 annual ad impressions study, more than half of consumers across all age groups report owning a branded T-shirt.
Now, consider every time a person has noticed a logo on your T-shirt. ASI’s 2020 study reported that a promotional T-shirt generates 3,400 impressions (or “views”) throughout its lifetime.
What this data proves is that T-shirts are a high-impact, cost-effective advertising medium; in addition, the people who wear them generally do so because they’re proud of, or feel a connection to, the brand.
Your organization’s brand will look great on a T-shirt.