Today’s youngest professionals aren’t interested in throwaway swag.
Gen Z, 13- to 28-year-olds, are looking for branded merchandise that is personal, purposeful, and worthy of their social feeds.
Raised in the digital world, they still value tangible items, especially when those products reflect their values and offer real utility – think stylish drinkware, cozy loungewear, health-conscious items, or high-quality tech accessories.
Remember that authenticity matters to Gen Z. The cohort wants merch that represents real culture, not just a logo. Items that promote team spirit, community belonging, or sustainability make a stronger impression than generic giveaways.
If you want to connect with Gen Z, focus on thoughtful design, function, and meaning, and make it something they’ll want to use, share and show on their social feeds.