Spring into trade-show season with branded merchandise that matters
Trade show season is right around the corner. Now’s the perfect time to plan your booth and promotional-merchandise strategy to market your organization.
At trade shows, attendees can be bombarded with materials and branded freebies. By the end of the day, they may have pockets full of promo items, so the big question is, “How do you make your promotional swag stand out and stick around?”
The best way to start is to simply make sure it’s useful and aligns with your organization’s strategy and key messages. Practical items like pens, USB keys and magnets may not be new, but they’re keepers. Also think about seasonality: for example, umbrellas work in early spring, and beach towels or barbecue tools in the summer.
Browse our 2025 trade show catalogue for smart, standout promotional products that make a lasting impression: Trade show catalogue